For the Media
In an effort to broaden the availability of information pertaining to stories involving MEDIC or MEDIC personnel, the following protocol has been initiated by MEDIC’s Public Relations Department. Your cooperation in following this protocol is very much appreciated, and should lead to a greater availability of useful information in a shorter period of time.
- Between the hours of 6:00 am and 9:00 pm, all MEDIC related inquiries must be made directly through:
Public Relations Manager
704.619.3035 (cell direct) firstname.lastname@example.org
Community Engagement Coordinator
704.516.0650 (cell direct) email@example.com
Between the hours of 9:00 pm and 6:00 am, an incident related inquiry may be made into MEDIC’s CMED call center at 704.943.6238, under the following guidelines:
- No media calls will be taken until 15 minutes after an emergency call is dispatched. Please respect this request and hold your team accountable for it.
- CMED Supervisors are likely to be coordinating the emergency response to a serious incident. The patients and the MEDIC crews in the field are their first responsibility. If the CMED Supervisor fails to pick up the Media hotline, please be patient and try back again in 5 minutes.
- CMED Supervisors will NOT entertain calls from reporters who are fishing for stories. If there is a specific incident occurring in Mecklenburg County that your team is following up on, that is fine. All other calls will be immediately referred to MEDIC’s Public Relations Director for follow up.
- The exception to this contact protocol would be if a major, mass casualty incident occurs in Mecklenburg County such as a plane crash, bus crash, large scale multi-vehicle accident, natural disaster, act of terrorism, etc. During such an event, Jeff Keith and/or Kristin Young will absolutely be in the field and available directly to the media by CELL PHONE regardless of the time of day.
- Whenever possible Medic’s PR Department will proactively respond to incidents in the field that are known to be of higher level interest to the media. We generally carry a digital camera with us in the field and will email a MEDIC Incident Log to the media along with a couple of appropriate photos from the scene. This information can be used by your team any way you see fit, and hopefully this quick response strategy will help you with breaking news type stories. All we ask in return is for MEDIC to be specifically recognized by name in any story you run where we are involved.
- Due to strict HIPAA regulations and personal privacy laws, MEDIC will not provide any information that could identify a patient. The information we will provide will be general in nature, limited to the number of people involved, the emergency response assets on scene, the patient’s condition en route to the hospital, and what facility any patients are being taken to.
- Any stories that your organization is working on where MEDIC comment is warranted need to be run through Jeff Keith or Kristin Young. Jeff Keith is MEDIC’s primary spokesperson and whenever possible, interview requests should go through him or Kristin Young. On scene interviews should be limited to a member of MEDIC’s PR team, or to a ranking member of MEDIC’s Operation Team, identifiable by their white shirts and gold badges.