For The Media
In an effort to broaden the availability of information pertaining to stories involving Medic or Medic personnel, the following protocol has been initiated by Medic’s Public Relations Department. Your cooperation in following this protocol is very much appreciated, and should lead to a greater availability of useful information in a shorter period of time.
Between the hours of 6:00 am and 9:00 pm, all MEDIC related inquiries must be made directly through:
- Tara Ragan
- Public Relations Manager
- Nikkie Perry
- Internal Communications Specialist
- Lester Oliva
- Community Engagement Coordinator
**Members of the press are encouraged to use Medic's private Twitter feed, @Medic911Press. Upon requesting to join, news media will have access to current, late-breaking information on a regular and continuous basis.**
Between the hours of 9:00 pm and 6:00 am, an incident related inquiry may be made into Medic’s CMED call center at 704.943.6238, under the following guidelines:
- No media calls will be taken until 15 minutes after an emergency call is dispatched. Please respect this request and hold your team accountable for it.
- CMED Supervisors are likely to be coordinating the emergency response to a serious incident. The patients and the Medic crews in the field are their first responsibility. If the CMED Supervisor fails to pick up the Media hotline, please be patient and try back again in 5 minutes.
- If a major, mass casualty incident occurs in Mecklenburg County such as a plane crash, bus crash, large scale multi-vehicle accident, natural disaster, act of terrorism, etc, all calls will be immediately referred to Medic's Public Relations Manager for follow up. During such an event, Medic's PR Department will absolutely be in the field and available directly to the media by CELL PHONE regardless of the time of day.
- Whenever possible Medic’s PR Department will proactively respond to incidents in the field that are known to be of higher level interest to the media. We generally carry a digital camera with us in the field and will email a Medic Incident Log to the media along with a couple of appropriate photos from the scene. This information can be used by your team any way you see fit, and hopefully this quick response strategy will help you with breaking news type stories. All we ask in return is for Medic to be specifically recognized by name in any story you run where we are involved.
- Due to strict HIPAA regulations and personal privacy laws, Medic will not provide any information that could identify a patient (including name, specific address, gender, age, etc). The information we will provide will be general in nature, limited to the number of people involved, the emergency response assets on scene, the patient’s condition en route to the hospital, and what facility any patients are being taken to. To inquire about a specific incident, members of the media are encouraged to provide the block number and/or closest intersection in question.
- Any stories that your organization is working on where a Medic comment is warranted must be authorized by Tara Ragan. Tara Ragan is Medic’s primary spokesperson. All interview requests must be submitted to Tara at email@example.com. On scene interviews should be limited to a member of Medic's PR Department, or to a ranking member of Medic’s Operation Team, identifiable by their white shirts and gold badges.